Are You Relying Too Much on Tropes in Your Book Marketing?

Tropes are shallow.

“There’s only one bed!”
Great! I love that! But that doesn’t tell me what your story is about. It tells me about a scene and that there’s some sexual tension.

“Morally gray love interests” are a dime a dozen. Let me guess, he also has dark hair and broods a lot?
I. Love. A. Broody. Grumpy. Man. I do!
But tell me what makes him morally gray. Tell me about what makes him appealing despite that moral grayness.

Readers don’t only want to hear about tropes.

For Writers, Self-Publishing TipsRaeAnneMarch 2, 2024Tropes, Literary Tropes, Marketing, Marketability, Marketing for Authors, Authors Marketing, Self-Publishing, Evergreen Marketing, Marketing Ideas, TikTokComment

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