Picture this: You’re in your favorite bookstore. You’re sipping coffee and looking for a new fantasy book to add to your collection.
Are you going to:
A) spend $18 on a hardcover version of A Court of Thorns and Roses (a book you’ve heard of with over 100,000 reviews), or
B) spend more than that on a really long paperback from an author you’ve never heard of whose book has less than 100 reviews?
Most people are going to say A, right?
That hypothetical is the reality that self-publishing authors face—and I think it’s especially an issue for fantasy authors and debut authors.